Digital Marketing Specialist /新媒体+微信运营专员
Expancio is a B2B SaaS platform that helps businesses to build and manage next generation eCommerce system to engage modern mobile consumers. Our products include online eCommerce websites, mobile commerce webapps; online-to-offline retail and restaurant software; franchise eCommerce system, etc.
We are looking for a Marketing Specialist to assist in our digital marketing initiatives to grow our business. As a member of an exciting high technology startup team, you’ll be required to have the experience and creativity to manage all aspects of digital marketing.
Working at Expancio will amplify your career. We promise you will grow, learn, and make a difference. If you’re a person who is driven by creativity and getting noticed for your efforts, then this role is made for you.
Plan, present and execute digital marketing programs across multiple channels with extensive experience in paid media buying on channels like LinkedIn, SEM, Facebook and display advertising
Collaborate cross-functionally to manage organic social media distribution efforts and content calendar; with month to month performance reporting and recommendations
Measure and report performance of all digital marketing campaigns and identify trends, insights and key areas for optimization and ROI tracking
Lead strategy and manage development for landing page and web content optimizations, including running experiments and conversion optimization tests (A/B testing, etc)
Knowledgeable on marketing automation and CRM platforms (Mailchimp, Hubspot, woodpecker, Google Analytics, etc.) to ensure all digital marketing campaigns are trackable and set up to follow prospects from their initial engagement to opportunity
Collaborate with team to build best in class and scalable processes for lead management, including scoring, stages, hand-off processes and tracking
3+ years experience in demand generation, digital marketing or paid media; SaaS is preferred
Experience with marketing automation platforms (Mailchimp, Hubspot, woodpecker, Google Analytics, etc.) and analytic platforms (Google Analytics, etc)
Experience in paid marketing, including Google AdWords (Search, Display and YouTube) and Paid Social (LinkedIn and Twitter)
Experience with Social media platform and management including: facebook, instagram, twitter, and wechat (nice to have)
Quantitative and data-driven thinking to marketing ideation, planning and execution
Job Type: Full-time
Marketing Automation: 1 year (Required)
Digital Marketing: 3 ~ 5 years (Preferred)